Nas comunidades suburbanas, McMansion é um termo pejorativo para uma grande residência "produzida em massa", construída com materiais e artesanato de baixa qualidade, usando uma mistura de símbolos arquitetônicos para invocar conotações de riqueza ou gosto, executadas via design exterior e interior mal imaginado.[1] Um exemplo de um McWord, "McMansion" associa a qualidade genérica dessas casas de luxo com a de fast food produzida em massa, evocando a cadeia de restaurantes McDonald's.[2]

Uma série de McMansions em Leesburg, Virgínia

O neologismo "McMansion" parece ter sido inventado em algum momento no início dos anos 80.[3] Apareceu no Los Angeles Times em 1990[4][5] e no New York Times em 1998.[6] Termos relacionados incluem "palácio persa",[7] "garagem Mahal", "castelo inicial" e "casa Hummer".[8] O jargão do marketing geralmente usa o termo "mansões do campo" ou casas executivas.

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Referências

  1. «McMansion Hell Around the World: Where and Why Do We Build McMansions». McMansion Hell. Tumblr. 24 de janeiro de 2017. Consultado em 1 de julho de 2017 
  2. McFedries, Paul (2008). The Complete Idiot's Guide to Weird Word Origins. [S.l.]: Alpha Books. p. 99. ISBN 978-1-59257-781-1 
  3. An example from Braces, gym suits, and early-morning seminary: a youthquake survival manual (1985) by Joni Winn [Hilton]: "The McMansion, by the way, is really just the largest house in the neighborhood"
  4. Book Review: Search for Environmental View of Design, Review of 'Out of Place: Restoring Identity to the Regional Landscape', by Michael Hough Yale University Press. Los Angeles Times, July 17, 1990. "What character their history and ecology might offer is being strip-mined to make way for anonymous residential projects, monolithic office towers, climate-controlled retail complexes of questionable design and awkward transportation systems—all in the abused name of progress. We are talking here of the march of mini-malls and 'McMansions.' "
  5. Interiors; Getting Smart About Art of Living Small. Los Angeles Times, September 19, 1998. "The size of the average new single-family home has gone from 1 520 pés quadrados (140 m2) in 1971 to 2 120 pés quadrados (200 m2) in 1996, according to '1998 Housing Facts, Figures and Trends,' published by the National Assn. of Home Builders. 'But not everyone is living in a McMansion or aspires to it," said Gale Steves, editor of Home Magazine". "Every time we do a small house in the magazine, there is lots of mail."
  6. Cheever, Benjamin - Close to home; Life in a Crater Will Do, For Now. New York Times, August 27, 1998. "Twenty mansions were planned for the development, each designed to look like the biggest house in town. The McMansion we thought of as ours had an enormous kitchen, more than two stories high."
  7. The term Persian palace is specific to Los Angeles and West Hollywood and refers to houses built by Iranian immigrants, not to Iranian architecture. Goldin, Greg (17 de junho de 2006). «In Defense of the Persian Palace». LA Times. Consultado em 26 de maio de 2010 
  8. Filter, Alicia (20 de abril de 2006). «McMansions: Super-sized homes cause a super-sized backlash». Illinois Business Law Journal. Consultado em 28 de maio de 2009. Arquivado do original em 29 de setembro de 2009 

Ligações externas

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O Commons possui uma categoria com imagens e outros ficheiros sobre McMansion