Quaker Oats: diferenças entre revisões
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A Quaker Oats Company é uma empresa norte americana fundada em [[1901]], Derivada de três outras empresas de laminação de Aveia da época, A [[Quaker Mil Company]] de propriedade de [[Henry D. Seymor]] e [[William Heston]], A [[JR&G]] de [[Johm e Roberto Stuart]], pai e filho e seu sócio [[George Douglas]], Além da [[German Mills American Oatmeal Company]] do famoso “Rei da Aveia” [[Ferdnand Schumacker]]. Em meados do [[Século XX]] a Quaker Oats se estabeleceu no [[Brasil]] produzindo e comercialisando Aveia de Qualidade. E em [[1981]] comprou a [[Toddy]] do Brasil e lança no ano seguinte a bebida Láctea mais conhecida e consumida entre as crianças Brasileiras "[[Toddynho]]”. Na virada de século em [[2001]] a Quaker Oats se fundia com a [[PepsiCo]], se tornando mais uma bandeira de produtos da gigante Americana.
==Logo & Quakers==
[[Image:Quaker71.png|thumb|1971 logo by [[Saul Bass]] still seen on the company's address.]]
The monochromatic 1971 Quaker Oats Company Logo was created by [[Saul Bass]], a graphic designer known for his motion picture title sequences and corporate logos. The current logo was painted by [[Haddon Sundblom]] in 1957.The man on the box is [[Province of Pennsylvania]] founder, namesake and Quaker [[William Penn]].
The company has no formal ties with the [[Religious Society of Friends (Quakers)]]. When the company was being built up, Quaker businesspeople were known for their
honesty ([[Truth]] is often considered a [[Quaker testimony]]). ''[[The Straight Dope]]'' writes "According to the good folks at Quaker Oats, the Quaker Man was America's first registered trademark for a breakfast cereal, his registration taking place on September 4th, 1877. "The name was chosen when Quaker Mill partner Henry Seymour found an encyclopedia article on Quakers and decided that the qualities described -- integrity, honesty, purity -- provided an appropriate identity for his company's oat product."<ref>{{cite web
| title = The Strait Dope Mailbag - Is the guy on the Quaker Oats Box John Penn?
| first = Cecil
| last = Adams
| url = http://www.straightdope.com/mailbag/mquaker.html
| accessdate = 2007-08-15}}</ref> [[H2g2]] tells that part of the company began trading with the name Quaker Mill because of a link with Pennsylvania - 'the Quaker State', however the Mill was based in Ohio and no such link has been revealed.<ref>{{cite web
| title = BBC - h2g2 - The Religious Society of Friends - The Quakers in Britain
| url = http://www.bbc.co.uk/dna/h2g2/brunel/A5320702#footnote1
| accessdate = 2007-08-15 }}</ref> In the 1800s, when the company was formed, Quakers did wear clothes similar to those shown in the picture. This was because of the Quakers' [[Testimony of Simplicity]] - they did not want to show off their wealth with expensive clothing. Quakers currently do not tend to dress in that manner - they might instead avoid clothing with brand names advertised.
Some Quakers are uncomfortable about the company's association, as the Quaker Oats brand is, in general, better known than the Society of Friends. This leads to confusion, with many members of the public assuming that Quakers have a link with the company, or dress as shown on the company's logo. In addition, it could be argued that the company's use of the Quaker name is dishonest because of the lack of any real involvement with [[Quakerism]], or Quaker values.{{who}}
==Ligações externas==
* [http://www.quaker.com.br Site oficial]
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