Racionalização: diferenças entre revisões

* [[Calculation|Calculability]] – goals are quantifiable (i.e., sales, money) rather than subjective (i.e., taste, labour). McDonaldization developed the notion that quantity equals quality, and that a large amount of product delivered to the customer in a short amount of time is the same as a high quality product.<ref name="book"/>

* [[Predictability]] – [[standardization|standardized]] and uniform services. "Predictability" means that no matter where a person goes, they will receive the same service and receive the same product at every interaction with the corporation. This also applies to the workers in those organizations; their tasks are highly repetitive and predictable routines.<ref name="book"/>

 

{{Unreferenced section|date=November 2011}}

As [[capitalism]] itself is a rationalized economic policy, so is the process of [[commercialization]] it utilizes in order to increase sales. Most holidays, for instance, were created out of a religious context or in celebration of some past event. However, in rationalized societies these traditional values are increasingly diminished and the aim shifts from the qualitative aim of a meaningful celebration to the more quantitative aim of increasing sales.