Fleischmann (fermento): diferenças entre revisões
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'''''Fermento Fleischmann''''' é uma [[marca]] de [[levedura química]] vendida para o consumidor e mercados industriais nos [[Estados Unidos]] e [[Canadá]]. Encontra-se disponível numa série de formas diferentes, cada um com a sua própria propriedade específica. O fermento biológico seco ''Fleischmann'' é mais conhecido de seus produtos de levedura, devido à sua vida útil prolongada em comparação com fermento fresco. É propriedade da [[Associated British Foods]].
A empresa foi fundada por [[Charles Louis Fleischmann]], seu irmão Maximiliano, e Gaff James em [[Riverside (Ohio)|Riverside]], [[Ohio]], em [[1868]].<ref name=time1>{{cite news |first= |last= |authorlink= |coauthors= |title=Morgan Mergers |url=http://www.time.com/time/magazine/article/0,9171,732595-2,00.html |quote=But also announced last week was a Morgan-managed merger of Fleischmann Co., Royal Baking Powder Co., and E. W. Gillett, Ltd. ... No transportation problem existed in 1868 when Charles and Maximilian Fleischmann, immigrants from Austria-Hungary, and James Gaff of Cincinnati, founded Gaff, Fleischmann & Co. at Riverside, Ohio. Their first great forward step was made in 1876 when they exhibited a Model Vienna Bakery at the Centennial Exposition in Philadelphia. From the fame of this exhibit came an increased demand for Fleischmann's yeast. Soon there was a Fleischmann plant on Long Island, then another at Peekskill, N. Y, Guiding spirit of the early Fleischmann company was Charles Fleischmann, who died in 1897. It was under the leadership (1897-1925) of the late Julius Fleischmann that the company went through its major expansion period. Following his death, his brother, Major Max C. Fleischmann, stepped to the front. |work=[[Time (magazine)]] |date=1929 |accessdate=2008-08-04 }}</ref>
Em [[1929]], a empresa foi incorporada pela [[Standard Brands]] por [[John Pierpont Morgan|J.P. Morgan]], e nesse mesmo ano a empresa iniciou o patrocínio de programas de variedades musicais de rádio, ''The Fleischmann's Yeast Hour'', estrelado por [[Rudy Vallée]].<ref>{{cite news |first= |last= |authorlink= |coauthors= |title=Pennies from Leaven |url=http://www.time.com/time/magazine/article/0,9171,789706,00.html |quote=But in spite of interests that have ranged from racing horses to backing ballets, the outdoorsy Fleischmann clan had something to worry about last week. For the descendants and in-laws of old Charles Fleischmann, who started a great industry in 1868 by peddling yeast in Cincinnati, are now the holders of close to 10% of the 12,648,108 outstanding common shares of huge Standard Brands Inc. And this No. 2 U. S. packaged food company (No. 1, General Foods) is not doing anything like as handsomely as the House of Morgan thought it would when it put it together around the Fleischmann Co. back in 1929. |work=[[Time (magazine)]] |date=1940 |accessdate=2008-08-04 }}</ref>
A Standard Brands fundiu-se com a [[Nabisco|Nabisco Brands, Inc.]] em [[1981]]. Em [[1986]], a [[RJR Nabisco]] vendeu a ''Fleischmann'' para a empresa australiana [[Burns Philp]]. A ''Burns Philp'' vendeu seu negócio de fermento para a [[Associated British Foods]] em [[2004]].
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