Usuária:Mesocarpo/Testes2
| Artmo | |
|---|---|
 | |
| Gênero | Social media and art marketplace |
| Fundação | 2017 |
| Fundador(es) | Klaus Rasche, Konrad Krawczyk and Nick Laursen |
| Sede | Hamburg, Germany |
| Website oficial | https://artmo.com |
Artmo.com is an online social media platform based in Hamburg, Germany. Its main focus is to promote art and connect those who are interested in selling, buying, or merely discussing art.[1]
The website also works as a social media featuring direct communication between artists, galleries, universities
History editar
The company was founded as a start-up in 2017 by Klaus Rasche, Konrad Krawczyk, and Nick Laursen, and was officially launched as a website in mid-2018.[2] Artmo works as a social media network between different members of the art market, such as galleries, artists and collectors. Like other online art pages, such as Artsy and Saatchi, artworks can be sold and bought within the platform. Artmo offers a commission-free marketplace, so as to reduce costs to both artists and buyers.[1]
In May 2019, eu-startups.com elected Artmo as one of ten European art start-ups to look out for.[3]
In December 2020, Artmo began its first financing round with Companisto, an equity-based crowdfunding website. The goal was to reach €220,000, which was achieved by mid-January 2021.[1][4] In that month, the website had already more than 10,000 members in over 120 countries. By November of that same year, the website had already surpassed 100,000 members, registered from over 150 different countries.[5]
A second round of the crowdfunding campaign was opened for Artmo in December 2021, aiming to reach €500,000 in a little more than a month. By the first week, it had already reached a third of its goal. Starting from January 2021, the company reached its goal to be funded by Companisto.[6] At that moment, the funding had surpassed €800,000, and on March 2022 the crowdfunding was reaching €900,000, almost two times over the initial funding goal.
Artmo's revenue comes mostly from the gateway fee, a percentage taken from every completed transaction, and advertising put up on their website.[7]
Characteristics editar
While the vast majority of other art online shops work with commission models, Artmo offers to its users selling art without any kind of commission. It offers a subscription model, in which artists or private art collectors can open their own shops for a fee allowing the seller to interact directly with the buyer, in a model similar to e-commerce websites like Etsy and eBay.[5] Artmo takes a gateway fee whenever a transaction is completed.
Artists are required to provide certificates of authenticity to their artwork, as do art collectors who intend to sell pieces they own, although it doesn't require approval before allowing a member to subscribe to the website.[7][8]
Artmo also contains a news section on its website, named Buzz. News relating to different aspects of the art world, such as art history and upcoming exhibitions, are available for readers.[9]
Although online art shops focused on non-fungible tokens/blockchain digital artworks grew rapidly in late 2010s, and became especially common after a boom in their popularity in early 2021, Artmo doesn't work with them.[1] As of March 2022, a project to allow for digital downloadable artworks to be hosted and sold through the website was under development.[10]
Social media editar
Artmo is loosely based on Linkedin, an employment and business-oriented social platform.[7] The website claims to be "the first ever social art network", allowing people to discuss art freely.[1] That way, it would distant itself from other online art marketplaces, by allowing members to discuss news and specifics about their works and also direct message one another.[7]
The website contains a section in which people can interact directly with one another via comments on posts or direct messaging, as one would in an average social media website; what distinguishes Artmo is that it's a theme-based social media, focused on art, just as LinkedIn is focused on business-related matters.[2][7] So, even though artists can promote their artwork and gain money from selling them, the focus on the community allows for larger networking possibilities.[11] According to Rasche, their business model would allow artists from countries outside of the American or European axis to enter the art world more easily.[2]
When subscribing to the site, two different accounts are availble for subscription: An user directory is accessible for any registered member, in which every account registered to the website is available for following or contacting.[12] Large institutions such as the Fine Arts College of Shanghai, the University of the Arts London and the Royal Danish Academy of Fine Arts have accounts on the website, which they use to promote their art courses to possible students. Museums use the website as well, usually to promote new exhibitions.[12]
Reception editar
Artmo has been praised by artists and gallerists for promoting rapid communication and an open art marketplace for any interested person, and for the simplicity in regards to selling and buying pieces.[13][14]
It has also been criticised for not working with blockchains and NFTs in the "meeting of technology and fine art". As of 2022, most online art marketplaces work with NFTs, and a large number of them work solely with buying and selling them. Artmo seemingly does not have any plans to begin working with them in the near future.[15]
See also editar
- Artnet
- Artsy
- Saatchi Art
References editar
- ↑ a b c d e «ARTMO ist The Art Network, das Netzwerk für die Kunstwelt». StartupValley Magazine (em alemão). 7 de janeiro de 2020. Consultado em 11 de março de 2022
- ↑ a b c Rasche, Klaus. «Interview with Klaus Rasche»
- ↑ Trajkovska, Bojana (16 de maio de 2019). «10 European art tech startups to look out for in 2019». EU-Startups (em inglês). Consultado em 11 de março de 2022
- ↑ Bonn, General-Anzeiger (31 de março de 2021). «Companisto GmbH: ARTMO schließt zweite Finanzierungsrunde mit dem Companisto Angel Club mit rund 770.000 EUR erfolgreich ab». General-Anzeiger Bonn (em alemão). Consultado em 11 de março de 2022
- ↑ a b «About». ARTMO. Consultado em 11 de março de 2022
- ↑ «Investmentrunde für ARTMO 2.0 auf Companisto». Companisto (em alemão). Consultado em 11 de março de 2022
- ↑ a b c d e «Erlaubt ist, was gefällt». www.handelsjournal.de (em inglês). Consultado em 11 de março de 2022
- ↑ Hykova, Veronika (8 de setembro de 2021). «3rd Party Websites Selling Art Online». Temporary Space Berlin (em inglês). Consultado em 11 de março de 2022
- ↑ «buzz| ARTMO | The Art Network | Connecting The Art World». artmo.com (em inglês). Consultado em 11 de março de 2022
- ↑ «Sell Digital Art with NFT». artmo.com. Consultado em 15 de março de 2022
- ↑ «5 Tested Marketing Tactics From Successful Art Startups». Global Reputation Consulting (em francês). 26 de abril de 2021. Consultado em 11 de março de 2022
- ↑ a b «Users Directory». artmo.com (em inglês). Consultado em 11 de março de 2022
- ↑ «Digital Twin by .ART as an additional level of provenance – artist's review». .ART (em inglês). 12 de março de 2020. Consultado em 11 de março de 2022
- ↑ «Art Niche Report- Trends, ideas, and monetization Tips.». The Niche Guru (em inglês). 28 de abril de 2021. Consultado em 11 de março de 2022
- ↑ Pupek, Emese. «Innovation and Knowledge Transfer in the Field of Fine Arts» (PDF). Amsterdam: 7th International Conference on Innovation in Science and Technology